Right There revealed as a message of support for those facing tough times.


The national charity, Ypeople, has unveiled a new name, Right There, as we launch a new chapter to prevent more people becoming homeless or separated from the people they love.

We were established in 1824 to support young men in Glasgow and later became part of the YMCA movement. Over the decades, our charity has evolved and grown its accommodation and family support programmes across Scotland.

Today, we support more than 4,000 children, families and individuals each year – people experiencing poverty, homelessness, addiction, or broken relationships.

Strategic Review 

Building on extensive experience, we  undertook a strategic review in 2021. Working with the people we support, 200 staff, volunteers, donors and supporters, the aim was to strengthen and grow our offer, and provide the right support at the right time for people in a complex ‘post-pandemic’ world.

Feedback from focus groups, interviews, and surveys emphasised our charity’s strength in building trusting relationships, and working in a way that always puts people first to help them feel safer and more confident to live their lives.

While it was clear that our programmes were impacting on thousands of lives every year, feedback highlighted that many people involved in our work were unaware of our demographics and there was no clear, unified purpose across our programmes.

Speaking to hundreds of people involve in in our work allowed us to clarify our purpose and define the organisation’s new vision – a world where everyone has a safe and supportive place to call home.

It became clear that the name Ypeople didn’t ‘fit’ with our charity’s work or vision for the future.

A message of support 

The more confident, bolder and accessible Right There is a message of support and solidarity for anyone who may need help. It aims to captures a sense of togetherness with the communities we serve.

“Our charity Right There is guided by the belief that everyone has an equal chance to create a safe and supportive home– not just a roof over their head but a place where they feel protected and accepted.

We are incredibly proud of our history and work within local communities, from Maryhill in Glasgow to Kirkwall in Orkney. But the world is ever-changing, and we strive to keep moving forward, to provide the right support at the right time for those who need us the most.”

Janet Haugh,
Chief Executive

Theory of Change

Sitting alongside our new 5-year strategy, we’ve developed our first Theory of Change – an evidence-based model which captures the journey of change people experience when receiving support.

Alongside the new name comes a refreshed visual identity. This includes warmer and calming colours to reflect the stability of Right There’s psychologically informed work carried out by its trained support teams.

Our Chief Executive, Janet Haugh added:

“Sadly, homelessness is on the rise in Scotland. The people we support tell us every day about the effects living through the pandemic is having on their lives and mental health, along with additional worries due to the cost-of-living crisis.

“We believe there’s never been a more important time for our charity to respond to the needs of those facing the toughest times in their lives.

I’d like to thank everyone who has been involved in our work over the decades and has made us who we are today –
Right There for people at home and in the community.”

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Find out more about our new person-focused brand the reason why we choose our new and look. Read a guest blog from Glasgow design agency, Tangent.

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